My Story | Rosh Ideations

Started with a vision of building the
first ever animation studio of North Karnataka, India

It began from scratch from a store room,
then moved to a garage

The love for thermocol cutting &
hand made crafts had become an obsession

Combining raw skill, with new age skills like graphic designing, animation & coding - was the foundation of the beginning of Artashastra Studios

Logo designing, brochure designing, making illustrations & caricatures started grabbing the attention in the local
market of Hubli City

Team size grew to 4 people with steady growth

The inspiration from Mark Zuckerberg's story to be able to change the World as well the possibility to get very successful & at the same time look cool, turned out to be good as well as bad. Looking cool, having a fancy office became more important than doing what's necessary. It was a very important learning on focusing what's important and that is Customer.

Moved to shared incubation space

The craze to have big office, big team & lack of experience, led to over expansion, over hiring, poor marketing, under delivery of quality. This was the draw back of starting young, but it also led to learning early & begin work on improvements.

Parallely, additional skills were added like web development, social media content, digital marketing, more range of animations,
this adaption was necessary to cope up with changing
technology trends.

Branch office started in Bangalore

The intent was to create more jobs,
to help the creative & tech community

But the focus was gradually moving from creativity, work delivery to managing business & social reputation. This phase was an incredible experience on learning how to balance between team management, marketing & yet retain focus on customer delight.

Financial crisis were increasing, here's when the exact mistakes were getting clear. On one side it was scary, on the other side, clarity became the strength & gave the right direction.

Grew to a team size of 30 people, adding more partners & processes helped.

Dependency on local market, Indian money demonetization effect on market & a mix of happy + unhappy clients, unavailability of skilled team... the chaos increased.

After sustaining for 7 years, the Company had to be closed along with all offices.

This was the dark hour to decide the way forward. Balancing between controlling the current issues + planning the next steps, was challenging. Mentors, YouTube, friends - helped a lot.

Though the legal entity couldn't be continued, the set up wasn't viable, it was clear that the intent was good, the vision & mission was clear. The vision to grow to a full fledged animation studio which makes movies & content to entertain the World & the mission to keep providing jobs at grass roots continued.

By this time, it was clear that what was lagging is management, marketing, absolute focus, dedication, customer obsession & having right skills, focusing on which, we were able to set things back on track.

The journey continued in the name of Rosh Ideations,
again back to square one to the store room.

For a change, to have a fresh mind & to explore the marketing,
the operations continued from Goa, India

Having no place, sleeping on beaches, stations, yet switching on internet hot spot & laptop to keep the work on - were amazing experiences to learn from.

Lots of new learning, adaptations, processes & rebuilding team - things started falling in place.

All that started mattering was, we give complete digital solutions to clients, from Ideation to execution, & make them extremely happy. Started growing back one step at a time.

Being a Global Shaper (World Economic Forum)
Since 2014, gave access to network & mentors
across the World

Support from friends, family & old clients who had belief, added more strength.

Working on strengthening mental health, better planning, processes, people & promotions
- the hustle continued.

Our training wing - School of Passion was started which focuses on building skills in graphic designing, animation, web designing, digital marketing - in a very less time, open to everyone, breaking the conventional problems of education system, & giving opportunity to every one who is creative & passionate for learning.

Corona virus wounded the World. It affected all of us.
But somewhere in this situation the World recognized
the power of internet & technology

I realized that I have more to learn. In the process of running a business I wasn't able to work on more on my core strengths that is creative part of the work. I wanted to be a part of bigger ecosystem where there is passion for creativity & a mission to make a positive change in the World. I want to learn more as well as contribute to the growth of the Organization as an Intrapreneur.

I am currently a part of Bosch Global Software Technologies, where I am working as an Internal Communications Specialist. A Cool Company which allows me bring the best of me, to keep my creativity and passion on, awesome work culture and a Company which is creating an incredible impact in the World.

We are also creating EDUTAINMENT content & building our audience though our social media channels

More ventures are added to keep stability in the business & to help moving through the difficult times

Yes, the journey was difficult, but the perseverance of 10 years, has given clarity on what to do &
what NOT TO DO!

Our hustle to continue to work to become the most loved animation studio, most loved youtube channel, most trusted service provider & the highest jobs providing training venture in India continues

Join hands with us. We represent the Indian dream of having equal opportunities to fulfil our dreams & help others fulfill their dreams, in the process we help to make India, the no. 1 Nation in the World

We need you, to walk together in our journey, as a client, as a team member, as a channel partner, as a mentor, as a friend. Cheers!

This is a story of an artist & his team + the journey of a business. The reason to share this is that in today's World, where it is so difficult to pursue our dreams, finding relatable people & stories adds strength. The intent to help people who read this, find some positivity in challenging times & most importantly we intend to connect to all the passionate, like minded people, share stories, listen to their stories, make friends & be there for each other in our journey of fulfilling our dreams. Cheers!

Started with a vision of building the first ever animation studio of North Karnataka, India

It began from scratch from a store room, ​then moved to a garage

The love for thermocol cutting & hand made crafts had become an obsession