Started with a vision of building the first ever animation studio of North Karnataka, India
It began from scratch from a store room, then moved to a garage
Combining raw skill, with new age skills like graphic designing, animation & coding - was the foundation of the beginning of Artashastra Studios
Team size grew to 4 people with steady growth
Moved to shared incubation space
Parallely, additional skills were added like web development, social media content, digital marketing, more range of animations, this adaption was necessary to cope up with changing technology trends.
The intent was to create more jobs, to help the creative & tech community
Financial crisis were increasing, here's when the exact mistakes were getting clear. On one side it was scary, on the other side, clarity became the strength & gave the right direction.
Dependency on local market, demonetization effect on market & a mix of happy + unhappy clients, unavailability of skilled team... the chaos increased.
This was the dark hour to decide the way forward. Balancing between controlling the current issues + planning the next steps, was challenging. Mentors, YouTube, friends - helped a lot.
By this time, it was clear that what was lagging is management, marketing, absolute focus, dedication, customer obsession & having right skills, focusing on which, we were able to set things back on track.
For a change, to have a fresh mind & to explore the marketing, the operations continued from Goa.
Lots of new learning, adaptations, processes & rebuilding team - things started falling in place.
Being a Global Shaper (World Economic Forum) Since 2014, gave access to network & mentors across the World
Working on strengthening mental health, better planning, processes, people & promotions
- the hustle continued.
Corona virus wounded the World. It affected all of us. But somewhere in this situation the World recognized the power of internet & technology
We are also creating EDUTAINMENT content & building our audience though our social media channels
Yes, the journey was difficult, but the perseverance of 10 years, has given clarity on what to do & what NOT TO DO!
Join hands with us. We represent the Indian dream of having equal opportunities to fulfil our dreams & help others fulfill their dreams, in the process we help to make India, the no. 1 Nation in the World
This is a story of an artist & his team + the journey of a business. The reason to share this is that in today's World, where it is so difficult to pursue our dreams, finding relatable people & stories adds strength. We intend to help people who read this, find some positivity in challenging times & most importantly we intend to connect to all the passionate, like minded people, share stories, listen to their stories, make friends & be there for each other in our journey of fulfilling our dreams. Cheers!